Financial Services Superbowl Ads

This year's Superbowl had only one advertiser in the financial services category, E*Trade (Scotia iTRADE in Canada) with the 'Girlfriend' commercial.

According to BrandBowl 2010, the E*Trade commercial ranked ranked 15th in favourable sentiment and Twitter metrics, just ahead of Census 2010.

Last year's financial services Superbowl ads: Cash4Gold, H&R Block, and E*Trade.

Considering that Pepsi has skipped the Superbowl in favour of social media marketing and now Google has done their first Superbowl ad, do you think Superbowl ads are a worthwhile investment?

Related Reading: Coast Capital asks, do you love bank fees?

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