Sunday, March 22, 2009

Coast Capital asks, do you love bank fees?

I Love Fees by Vancouver's Coast Capital Savings Credit Union pokes fun at bank fees, and traditional advertising, to promote its Free Chequing Free Debit and More Account.

I like the commercials because they're a funny parody of traditional financial advertising and challenge consumers to reconsider their various banking expenses.

The commercials form part of a wider campaign by Coast Capital and Rethink Communications and include some social media marketing at ilovefees.com, where viewers can create and share their own bank fee commercials.



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